Homero Gil de Zúñiga is going to participate in the Communication Seminar Series of The Chinese University of Hong Kong (CUHK) (online), presenting “Does Exposure to Fake News Persuade You Politically? Examining Whether Social Media Links to Political Attitude Change“.

- March 26, 2021
- 9:00 AM (Spain)

There is a vast research tradition examining the antecedents that lead people to be politically persuaded. However, political opinion and attitude change in social media has received comparatively scarcer attention. This study seeks to shed light on this strand of the literature by theoretically advancing, and empirically testing a structural equation model linking online, social media, and fake news exposure, with political discussion, and political persuasion in social media.

Drawing on autoregressive causal tests from a two-wave USA survey panel data collected in 2019 and 2020, results indicate that online, social media, fake news and political discussion are all positive predictors of individual political attitude change. Furthermore, structural equation model tests reveal that online and social media news lead individuals to be exposed to fake news which, in turn, predict higher levels of political discussion, ultimately facilitating political persuasion in the social media realm.

Free registration here: https://cloud.itsc.cuhk.edu.hk/webform/view.php?id=12391985